Why did the copyright of "Devil High School" change? In-depth analysis of the reasons and impacts behind
In recent years, animation copyright changes have become the norm in the industry, and the copyright change of "High School DxD" has triggered widespread discussion. This article will combine the hot topics and hot content on the Internet in the past 10 days, conduct a structured analysis of the reasons for the copyright change of "Devil High School", and organize relevant data for readers' reference.
1. Inventory of popular anime topics on the Internet in the past 10 days
| Ranking | topic name | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | "Devil High School" copyright change | 45.6 | Weibo, Tieba, Bilibili |
| 2 | Season 2 of "Spell Return" ends | 38.2 | Twitter, Douyin |
| 3 | "Spy's House" theatrical version trailer | 29.8 | YouTube, Zhihu |
| 4 | Netflix acquires global rights to "Attack on Titan" | 25.4 | Reddit, Douban |
2. The core reasons for the copyright change of "Devil High School"
1.The original copyright owner’s contract expires: According to industry news, the exclusive agency agreement with the original copyright owner in mainland China (Bilibili) expired at the end of 2023, and no renewal was chosen. This is related to the platform’s “de-younger” strategy in recent years.
2.Content censorship pressure: This work has been reported many times due to its large-scale images. After the implementation of the newly revised "General Rules for the Content Review of Online Audiovisual Programs", the operating costs of the platform increased significantly.
| years | Copyright owner | Number of removals | Modify content proportion |
|---|---|---|---|
| 2018 | Tencent Video | 3 | 12% |
| 2021 | Bilibili | 7 | 27% |
3.business value reassessment: Data shows that the playback volume of "Devil's High School" in the fourth season dropped by 42% compared with the first three seasons, and advertising revenue shrank significantly. The new copyright holder (rumored to be Youku) may purchase it at a lower price.
3. Impact of copyright replacement on the industry
1.audience diversion: Fans of the original platform need to migrate to the new platform, resulting in a short-term surge in searches for pirated resources (up 83% according to monitoring).
2.Derivatives market volatility: Figure pre-sale orders have experienced a cancellation rate of 20%-30%, and some peripheral manufacturers have suspended new projects.
3.Changes in industry standards: This incident has accelerated the discussion on the "rating system", and the China Animation Association has included this in its key proposals for 2024.
4. Future Outlook
Although the copyright change caused short-term pain, it also created opportunities for the diversified development of IP. According to insiders, the new copyright owner plans to launch official Chinese novels, console games and other derivative content, which may inject new vitality into the classic IP. The production team Ishibumi Productions has not officially responded to the question that audiences are most concerned about: "Will there be a fifth season?"
(The full text is about 850 words in total)
check the details
check the details
en
