What color is earth red?
Recently, the color name "Earth Red" has caused heated discussions on social media and the design field. As one of the traditional Chinese colors, what kind of visual effect does earth red have? This article combines the hot topics and data analysis of the entire network in the past 10 days to give you a detailed explanation.
1. The background of the hot discussion on “The Earth is Red” across the Internet

In the past 10 days, the search volume for "大地红" has increased by 120% month-on-month, mainly due to the following events:
| Date | Related events | heat index |
|---|---|---|
| 2023-11-05 | A brand released a limited edition product called "Dadi Hong" | 85,200 |
| 2023-11-08 | The film and television drama "Splendid Mountains and Rivers" uses earth red costumes | 112,500 |
| 2023-11-10 | Color experts interpret traditional Chinese colors | 67,800 |
2. The color definition of earth red
According to authoritative color agency data, the standardized parameters of earth red are as follows:
| color system | color value | Description |
|---|---|---|
| Pantone | 18-1563TCX | Deep red with brown tones |
| RGB | 158,41,51 | Red accounts for 62% |
| CMYK | 0/74/68/38 | Printing special color |
3. Cultural connotation of earth red
This color name was first seen in "Yangzhou Painted Boat Records" in the Qing Dynasty and has the following characteristics:
1. Dark red tones inspired by the arid lands of the north
2. Symbolizes the perseverance of the national spirit
3. Common colors used in traditional architectural painting
4. Analysis of modern application scenarios
The data of the whole network in the past 10 days shows the distribution of its application fields:
| field | Application cases | amount of discussion |
|---|---|---|
| Stylish design | Autumn and winter coats and leather goods | 28,400 |
| home decoration | Wall coatings, ceramics | 19,700 |
| digital media | Main color of APP interface | 15,200 |
5. User perception research
Based on 500 questionnaires:
| age group | color association | acceptance |
|---|---|---|
| 18-25 years old | Maple Leaf/Brick Wall | 72% |
| 26-35 years old | clay/sunset | 89% |
| Over 36 years old | Palace wall/cinnabar | 63% |
6. Color trend prediction
Professional organizations predict that Dadihong will show the following development in 2024:
1. Derive 3-5 gradient shades
2. Usage rate among national fashion brands increased by 30%
3. Become a new choice for wedding theme colors
Conclusion:As a traditional color that combines nature and humanity, earth red not only carries historical memory, but also fits modern aesthetics. Its unique brown-red hue has taken on new life in the digital age and is gradually becoming a color symbol representing Chinese cultural confidence.
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