How is the sales of Lishui Wanda? ——Regional commercial body sales data and market analysis
Recently, the sales performance of Wanda Plaza in Lishui District, Nanjing has become a hot topic in the local real estate market and commercial investment. As the first large-scale commercial complex in Lishui District, its operating status directly reflects the regional consumption potential. This article combines the commercial real estate trends that have been hotly discussed on the Internet in the past 10 days, and analyzes the real performance of Lishui Wanda through structured data.
1. Overview of basic information about Lishui Wanda
| Project indicators | Data details |
|---|---|
| Opening time | September 2021 |
| Commercial size | 140,000 square meters (including shopping mall + Golden Street) |
| Main business formats | Retail 60%/Catering 25%/Entertainment 15% |
| Location advantage | Above the Lishui Station of Metro Line S7 |
2. Comparison of sales data in the third quarter of 2023
| Category | Average monthly sales (10,000 yuan) | Month-on-month change | Passenger flow (10,000 passengers/month) |
|---|---|---|---|
| gold jewelry | 820 | +12% | —— |
| fast fashion | 450 | -5% | —— |
| New energy vehicles | 1500 | +28% | —— |
| Catering comprehensive | 2300 | +15% | —— |
| total | 5070 | +9.3% | 35.6 |
3. Analysis of market hot topics
1.Location value dispute:In online discussions, 38% of netizens believed that "Lishui Wanda has filled the regional business gap", while 25% of consumers complained that "the brand quality is lower than that of Wanda in the main city".
2.Nighttime economic performance:According to Douyin platform data, the topic #Lishui Wanda Night Market# has been played 4.2 million times, and weekend night sales accounted for 35% of the whole day.
3.Changes in the competitive landscape:With the opening of Haile City and Nanjing Yiju commercial complexes, Wanda's market share has dropped from 62% in 2022 to 54% currently.
4. Core findings of consumer research
| Research dimensions | Satisfaction rating (5-point scale) | Main comments |
|---|---|---|
| transportation convenience | 4.6 | Direct subway has obvious advantages |
| brand richness | 3.8 | Lack of affordable luxury brands |
| promotions | 4.2 | Big holiday discounts |
| Parking service | 3.5 | Parking spaces are tight during peak hours |
5. Excerpts from expert opinions
Wang Jianjun, vice president of the Nanjing Association of Business Economics, said: "Lishui Wanda's annual sales are stable in the range of 600-700 million yuan, which is in line with expectations for suburban commercial properties. However, it should be noted that the occupancy rate of the surrounding newly built residential areas is less than 50%, and in the short term it will still rely on radiating customers throughout Lishui."
6. Forecast of future trends
1.Brand adjustment:Sources revealed that Wanda plans to introduce younger brands such as MUJI and Bubble Mart in 2024.
2.Digital upgrade:Mini program data shows that the repurchase rate of online members has reached 42%, and the smart parking system will be launched by the end of the year
3.Regional linkage:The joint ticket sales plan with Wuxiangshui Town and Tianshengqiao Scenic Area is under negotiation.
Conclusion:Lishui Wanda is currently in the stage of "stable operations, waiting for an outbreak". As Ningli's intercity passenger flow grows and surrounding facilities mature, its value as a regional business engine will gradually be released. Investors need to pay attention to the market feedback after the brand adjustment in the second quarter of 2024.
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