How about floor heating sales? Hotspot data and trend analysis of the entire network in the past 10 days
As winter approaches, floor heating, as an important equipment for a comfortable home, has once again become the focus of consumers' attention. This article will combine the hot topics and search data of the entire network in the past 10 days to analyze the current market performance, user concerns and industry trends of floor heating sales.
1. The popularity trend of the floor heating industry across the entire network (last 10 days)
| platform | Amount of related topics | year-on-year growth | Popular keywords |
|---|---|---|---|
| Baidu search | 285,000 times | +15% | Floor heating price, water floor heating vs electric floor heating |
| 42,000 items | +22% | #南装floorheating#, #floorheatingrepair# | |
| Douyin | 180 million views | +40% | Floor heating installation process, floor heating pit avoidance |
| little red book | 12,000 notes | +35% | Floor heating brand recommendations, energy saving tips |
2. Performance of core data on floor heating sales
| indicator | numerical value | Month-on-month change |
|---|---|---|
| Online consultation volume | Average daily 3200 times | ↑18% |
| Offline store customer flow | Average daily 45 groups | ↑25% |
| Transaction conversion rate | 28% | ↑3 percentage points |
| Average price per customer | 18,000 yuan | ↓5% (promotional impact) |
3. The five major issues consumers are most concerned about
According to the analysis of user interaction data on major platforms, the issues that consumers are most concerned about currently focus on:
1.price transparency: About 42% of the inquiries involve system quotation details, requiring itemized listing of material costs, installation fees, etc.
2.Energy consumption comparison: 35% of users are comparing the long-term cost of water floor heating and electric floor heating.
3.Installation impact: 28% of consumers are worried about the problem of raised ground, especially the second-hand house renovation scene
4.Brand selection: German Weineng, Bosch and Rifeng occupy the top three searches
5.Intelligent control: Mobile APP remote operation has become a standard requirement for young consumers
4. New trends in floor heating sales in 2023
1.Southern market outbreak: The number of consultations in Jiangsu, Zhejiang and Shanghai increased by 67% year-on-year, breaking the traditional perception that "floor heating is exclusive to the north"
2.Green energy saving upgrade: The search volume for condensing boilers increased by 210%, and the government’s energy-saving subsidy policy drove sales
3.Old house renovation plan: Search volume for thin floor heating systems for old houses increased by 45% week-on-week
4.Service model innovation: The transaction volume of brands offering 10-year warranty is 2.3 times higher than the industry average
5. 3 suggestions for dealers
1.Strengthen experiential marketing: Set up a floor heating cross-section display area in the store to allow consumers to intuitively understand the system structure.
2.Provide energy consumption simulation: Use software to predict the usage costs of different house types for customers to enhance persuasion.
3.Layout short video: The conversion effect of installing live-action videos is 4-7 times higher than pictures and texts. It is recommended to update more than 3 pieces per week.
Summary:Currently, floor heating sales are showing significant seasonal growth, and consumers are making more rational decisions, putting forward higher requirements for system cost-effectiveness and follow-up services. Dealers need to seize this wave of demand, build trust through professional services and transparent quotations, and focus on development opportunities in emerging markets in the south.
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