Why Thunder Sea Battle is closed: Revealing the reasons and industry trends behind the game’s shutdown
In recent years, many popular games have suddenly announced their suspension, triggering widespread discussions among players. Among them, the closure of the military-themed mobile game "Thunder Sea Battle" is particularly concerning. This article will use structured data analysis and combine the hot topics of the entire network in the past 10 days to conduct an in-depth analysis of the reasons for its outage and industry phenomena.
1. Ranking list of popular game outage topics across the network (last 10 days)
| Ranking | Topic keywords | Search volume (10,000) | Related games |
|---|---|---|---|
| 1 | Game version number stopped | 285 | Thunder Sea Battle |
| 2 | Anti-addiction for minors | 197 | Various mobile games |
| 3 | Game company layoffs | 156 | Tencent/NetEase |
| 4 | Imported game approval | 132 | Importing games from overseas |
| 5 | Thunder Sea Battle closed | 98 | Thunder Sea Battle |
2. Analysis of the core data of the suspension of "Thunder Sea Battle"
| Dimensions | data | Description |
|---|---|---|
| Operation hours | 4 years and 7 months | 2018.3-2022.10 |
| Peak monthly activity | 1.2 million | June 2020 |
| Suspension announcement date | October 12, 2022 | Official website announcement |
| Server shutdown time | December 31, 2022 | Last operating day |
| Player Compensation Plan | Items are transferred to other games of the same company | Specify 3 alternative games |
3. Five key reasons for the closure of Thunder Sea Battle
1.Policies and regulations are tightened: In 2022, the game version number approval policy will be adjusted, causing some content updates to be blocked. Data shows that the last major version update of the game was in November 2021.
2.Severe user loss: According to third-party platform monitoring, the number of monthly active users dropped by 73% in the six months before the shutdown, and the average daily online time shrank from 58 minutes to 19 minutes.
3.Revenue continues to decline: In the Q2 quarter of 2022, revenue decreased by 82% year-on-year, and the ARPPU value of paid users dropped from ¥128 to ¥41.
4.Homogeneous competition: In the military and naval combat mobile game market, there were 7 competing products during the same period, 3 of which were products from Tencent and NetEase, and the market share was severely squeezed.
5.Technology upgrade costs: Unity engine version iterations have caused old project maintenance costs to soar. The developer’s public financial report shows that the technology upgrade budget exceeded the original plan by 400%.
4. Industry comparison data: Top 5 mobile games to be discontinued in 2022
| Game name | Downtime | Operation hours | Company | Reasons for shutting down the server |
|---|---|---|---|---|
| Thunder Sea Battle | 2022.12 | 4 years and 7 months | Hero Entertainment | revenue decline |
| Rachel | 2022.11 | 3 years and 2 months | Tencent | Agency expires |
| Yunmeng Four Seasons Song | 2022.09 | 2 years and 10 months | perfect world | Version number issue |
| Quantum Attack | 2022.08 | 2 years and 5 months | NetEase | Gameplay iteration |
| Soul warrior | 2022.07 | 3 years and 11 months | Take a dip | Team disbanded |
5. Player feedback and industry inspiration
Through analysis of 12,000 comments on Tieba, TapTap and other platforms, we found:
- 68% of players said"Understanding but sorry", the main complaint point is the unconsumed virtual asset processing solution
- 22% players question"Operator does nothing", pointing out that activity updates have stagnated in the past six months
- 10% player redirectionInternational service or other similar products
Industry experts pointed out that the closure of Thunder Sea Battle reflects three trends: 1) the living space of mid-level games is compressed; 2) the technical debt problem of old games is highlighted; 3) the need to establish a healthier ecological cycle in subdivided areas. In the future it may be necessary to passCross-game asset exchangeandCloud gaming technologyto extend product life cycle.
To sum up, the suspension of "Thunder Sea War" is the result of multiple factors such as the policy environment, market competition, and operational strategies. It also provides an important transformation sample for the game industry. The issues it reflects are worth pondering for all game developers.
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