What brand are the children's toys? Popular Brands and Buying Guide in 2023
As parents attach great importance to early childhood education, the choice of toy brands has become a hot topic. This article will combine the hot data of the entire network in the past 10 days to analyze for you the most popular children's toy brands and purchasing points.
1. Top 5 popular children’s toy brands in 2023
| Ranking | Brand | Popular products | Core advantages | reference price |
|---|---|---|---|---|
| 1 | LEGO | City Series/Disney Co-branded | Educational creativity, safety and environmental protection | 200-2000 yuan |
| 2 | Fisher-Price | Learning puppy/sound and light rattle | Early education enlightenment, age-appropriate design | 100-800 yuan |
| 3 | BLOKS | Large particle building blocks | Designed for younger children | 150-600 yuan |
| 4 | Hasbro | Play-Doh colorful clay/NERF | Strong interactivity and IP linkage | 80-1500 yuan |
| 5 | VTech | e-learning tablet | Bilingual teaching, intelligent interaction | 300-1200 yuan |
2. Analysis of recent popular toy trends
According to e-commerce platforms and social media data, current popular toys are showing three major trends:
1.STEM educational toys: Search volume for programming robots and scientific experiment sets increased by 65% year-on-year
2.Guochao IP co-branding: For example, the Forbidden City cultural and creative building blocks and aerospace-themed assembled models are soaring in popularity
3.Outdoor sports: Children's balance cars and camping toy sets have become new favorites
3. Precautions for safe purchasing
| Check items | Standard requirements | FAQ |
|---|---|---|
| 3C certification | Certification number must be marked | Some low-priced toys are not certified |
| age identifier | Suitable for children’s development stage | Small parts mislabeled 0-3 years old |
| Material detection | Non-toxic and environmentally friendly materials | Plastic products with strong odor |
| structural safety | No sharp edges | Metal parts burrs |
4. Recommended brands for different age groups
1.0-3 years old: Fisher-Price, Aubey, Hape (focusing on sensory development)
2.3-6 years old: LEGO Duplo series, Brooke, Milu (focusing on creativity cultivation)
3.6 years and above: Lego Technic, scientific cans, Mitu robot (STEM education direction)
5. Consumption Suggestions
1. Give priority to purchasing through formal channels and keep the purchase certificate.
2. Pay attention to the brand’s official recall information (a certain brand of magnetic beads was recently recalled due to safety hazards)
3. Choose toys based on your children’s interests and avoid blindly following Internet celebrity toys.
4. Pay attention to the cleaning and maintenance of toys and regularly check the integrity of parts
According to the latest market research, 85% of parents value the educational value of toys more than price. It is recommended that consumers should not only consider brand reputation when purchasing, but also consider children's individual development needs to choose truly suitable toy products.
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