How to set up Taobao shipping template
In the operation of Taobao store, the setting of freight template is one of the important factors affecting the product conversion rate. A reasonable freight template can not only improve the buyer experience, but also avoid the loss of orders due to freight issues. This article will introduce in detail the setting method of Taobao shipping template, and provide you with practical suggestions based on the hot topics on the entire network in the past 10 days.
1. Why set up a freight template?
1. Freight rates vary greatly in different regions and need to be set accordingly.
2. Special goods (such as large items, fresh food) require special freight rules
3. Free shipping can be set up during promotions to attract customers
4. Avoid disputes caused by freight issues
2. Taobao shipping template setting steps
| step | Operating Instructions |
|---|---|
| 1 | Log in to the seller's backend and enter "Logistics Management" - "Logistics Tools" |
| 2 | Click "Freight Template"-"Add Freight Template" |
| 3 | Fill in the template name (it is recommended to include product characteristics) |
| 4 | Select pricing method (by number of pieces/by weight/by volume) |
| 5 | Set the default shipping fee (first item/first weight fee + additional item/renewal weight fee) |
| 6 | Set shipping costs for specified areas (optional) |
| 7 | Set delivery time (affects buyer experience) |
| 8 | Save settings and associate corresponding products |
3. Popular shipping fee setting skills (a hotly discussed topic among sellers in the past 10 days)
| Skill | Applicable scenarios | Things to note |
|---|---|---|
| Free shipping on orders placed | During the promotion period | Set a reasonable free shipping threshold |
| Price increase in remote areas | Xinjiang, Tibet and other regions | Explain in advance on the product page |
| Differentiated shipping costs | Products of different weight classes | Calculate costs accurately |
| Shipping costs for pre-sale items | Pre-sale activities | Pay attention to the delivery time setting |
4. Frequently Asked Questions
1.Q: How to set up free shipping for some products?
A: You can create a separate free shipping template and associate it only with the products that require free shipping.
2.Q: Can the buyer modify the shipping fee after placing an order?
A: In principle, it cannot be modified. Special circumstances can be resolved through customer service consultation.
3.Q: How many freight templates can be set?
A: There is currently no quantity limit. It is recommended to set different templates according to product categories.
5. Freight template optimization suggestions
1. Regularly check the latest tariff standards of logistics companies
2. Adjust shipping strategies before major promotions
3. Refer to the freight settings of the top sellers in the same category
4. Clearly mark shipping instructions on the product details page
5. Flexibly adjust according to store marketing activities
6. Latest Freight Policy Updates (October 2023)
| platform | Policy changes | Effective time |
|---|---|---|
| Taobao | Added freight subsidies to remote areas | 2023.10.15 |
| rookie | Shipping discounts during Double 11 | 2023.11.1-11.30 |
| Zhongtong | Shipping costs reduced in some provinces | 2023.10.1 |
Through the above detailed setting guide and practical tips, I believe you have mastered the setting method of Taobao shipping template. Reasonable use of freight strategies can effectively improve store conversion rates and reduce operating costs. It is recommended that sellers check freight settings at least once a quarter and make timely adjustments according to market changes to obtain the best operational results.
check the details
check the details
en
