How to use vouchers: Analysis of popular topics on the entire network in the past 10 days
With the frequent development of e-commerce and offline promotions, vouchers have become one of the focus of consumers' attention. How to use vouchers efficiently? Which platforms are the most cost-effective vouchers? This article will combine popular topics across the network for nearly 10 days to analyze the tips and precautions for vouchers for you in detail.
1. A review of popular voucher topics across the Internet (next 10 days)
| Ranking | Hot Topics | Discussion volume (10,000) | Main Platforms |
|---|---|---|---|
| 1 | Get 618 vouchers in advance | 125.6 | Taobao, JD.com, Pinduoduo |
| 2 | McDonald's/KFC "1 yuan breakfast voucher" | 89.3 | Weibo, Xiaohongshu |
| 3 | Free bike ride voucher | 67.8 | WeChat, Alipay |
| 4 | Bank credit card full discount coupon | 52.4 | Bank APP |
| 5 | Video membership discount coupons | 41.2 | iQiyi, Tencent Video |
2. Complete guide to using vouchers
1. Collection channels
Currently mainstream methods of receiving vouchers include:
- E-commerce platform: Activity pages pop up automatically or manually collect
- Brand APP: Push it after registering a membership
- Social Media: Follow the official account to participate in the interaction
- Offline stores: Scan the QR code to obtain after consumption
2. Usage Tips
| type | Validity period | Overlay rules | Recommendations for use |
|---|---|---|---|
| Full discount coupon | Usually 7-30 days | Not superimposed | Get the threshold for orders |
| Discount coupons | Generally 3-7 days | Member discounts can be added | For high-priced goods |
| No threshold coupon | Mostly 1-3 days | Use alone | Priority consumption |
3. Avoiding Pits
Questions that consumers have reported more recently:
-Invisible Limitation: Some coupons indicate "specific products are available"
-Automatic failure: The coupon will not be returned after refund
-False propaganda: It is actually a lot of products that claim to be "used for the whole audience"
3. Trends for using gold vouchers in 2023
According to the latest data monitoring:
1.Short video platformBecome the new main force in issuing coupons, and the number of TikTok Kuaishou coupons increased by 210% year-on-year
2.Instant retailThe coupon usage rate is the highest, and the verification rate of Meituan Maicai and other platforms reaches 78%.
3.Cross-border overseas shoppingThe increase in coupons was significant, especially the receipt of coupons in beauty products increased by 145%.
4. Expert advice
1. Create a special voucher management album and save it according to the expiration date.
2. Pay attention to the "brand membership day" every Wednesday/Friday, and often have limited large coupons
3. Use the price comparison plugin to automatically match available coupons
4. Pay attention to the "inflation gold" gameplay during the big promotion, and some coupons can be used twice as much.
By reasonably planning the use of vouchers, consumers can save an average of 23%-35% of daily expenses. It is recommended to clean up expired coupons regularly, and beware of the "coupon trap" that requires pre-deposits to protect the safety of funds.
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