How much does a bouquet of carnations cost? ——Look at the price fluctuations in the flower market based on the popularity of festivals
In the past 10 days, Mother's Day and Nurses' Day have coincided with each other. Carnations, as a flower symbolizing gratitude and blessing, have once again become the focus of heated discussions across the Internet. This article will combine e-commerce platforms, offline flower shops and wholesale market data to analyze the current carnation price trends and influencing factors for you.
1. Network-wide popularity analysis
The Baidu Index shows that the search volume for "carnation" increased by 320% year-on-year between May 10 and 12, and the Douyin #carnation DIY topic was played more than 120 million times. Social media monitoring found that consumers are mainly concerned about three major issues: cost-effectiveness of bouquets, preservation skills and creative matching solutions.
| platform | Hot search keywords | Average daily discussion volume |
|---|---|---|
| #Mother’s DayCarnation Price Increase# | 187,000 | |
| little red book | “Carnation Bouquet DIY” | 52,000 notes |
| Pinduoduo | "Single carnation wholesale" | 13,000 orders/day |
2. Price data perspective
Through sample surveys in major cities across the country, it was found that carnation prices show typical holiday fluctuation characteristics. Starting from May 8, wholesale prices will increase by 8%-12% every day, reaching a peak on Mother's Day.
| City | Retail price of single branch (yuan) | 20 standard bouquets (yuan) | Gift box (yuan) |
|---|---|---|---|
| Beijing | 6.8-9.2 | 138-208 | 258-358 |
| Shanghai | 7.5-10.0 | 158-228 | 278-398 |
| Guangzhou | 5.9-8.5 | 118-188 | 228-328 |
| Chengdu | 6.2-8.8 | 128-198 | 238-348 |
3. Five factors affecting price
1.Variety differences: The wholesale price of ordinary pink carnations is about 0.8-1.2 yuan/branch, while imported varieties such as green carnations can reach 3-5 yuan/branch.
2.packaging cost: Simple kraft paper packaging adds 15-20 yuan, crystal gift box packaging adds 50-80 yuan
3.Logistics costs: Cold chain transportation increases inter-provincial order costs by 30%-40%
4.Labor cost: Florist hourly wages rise to 80-120 yuan during the holidays
5.special needs: Personalized customization (photos, greeting cards, etc.) can bring a premium of up to 50%
4. Observation of consumption trends
Data shows that three new trends have emerged this year:
• The proportion of mixed bouquets increased to 42% (carnation + rose/sunflower combination)
• Sales of mini bouquets (3-5 stems) increased by 175% year-on-year
• Search volume for eternal carnation increased by 210% month-on-month
| Purchase channels | Proportion | average price floating |
|---|---|---|
| Community group buying | 35% | 20% lower than stores |
| Takeaway platform | 28% | Additional 15% service charge |
| Live e-commerce | twenty two% | Buy three get one free promotion |
| traditional flower shop | 15% | Premium 30%-50% |
5. Practical purchasing suggestions
1.Purchase at off-peak hours: Prices generally fall by 40%-60% in the three days after the holiday
2.attention level: A-grade flower branches are more than 60cm long, and the vase period is 3-5 days longer.
3.Price comparison skills: Flower shops often offer discounts after 4 p.m.
4.alternative: Potted carnations are more cost-effective (25-40 yuan/pot)
It can be seen from the data that the price of a bouquet of carnations is not only a reflection of the value of the flowers, but also a barometer of the emotional economy of the festival. It is recommended that consumers make rational choices based on actual needs to make this fragrant blessing more cost-effective.
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