Why did Huiwei Chicken close down?
Recently, a piece of news about the sudden closure of the well-known fast food brand "Huawei Chicken" sparked heated discussions on social media. As a once popular Chinese fast food chain brand, the collapse of Huiwei Chicken surprised and regretted many consumers. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the reasons for the closure of Huiwei Chicken and sort out relevant data.
1. Reminiscing about the background of chicken’s collapse
Huawei Chicken was established in 2010, specializing in Chinese fast food, with the selling point of "freshly fried and sold now". It once had more than 500 stores nationwide. However, starting in 2023, rumors about Huiwei Chicken's poor management gradually increased, until recently it officially announced its closure.
| time | event |
|---|---|
| Early 2023 | Some stores begin to close |
| June 2023 | Employees report wage arrears |
| October 2023 | Official declaration of bankruptcy and liquidation |
2. Analysis of the reasons for the closure of Huiwei Chicken
According to discussions among netizens and industry insiders, the main reasons for the closure of Huiwei Chicken are as follows:
1.Market competition intensifies: In recent years, competition in the fast food industry has been fierce, and emerging brands such as "Laoxiang Chicken" and "Wallace" have risen rapidly, squeezing the market space of Huiwei Chicken.
2.rising costs: Raw material and labor costs continue to rise, but Huiwei Chicken failed to adjust its price strategy in time, resulting in compressed profit margins.
| cost item | 2020 | 2023 | Increase |
|---|---|---|---|
| chicken price | 15 yuan/kg | 22 yuan/kg | 46.7% |
| employee salary | 3,000 yuan/month | 4500 yuan/month | 50% |
3.management issues: Many former employees revealed that the company’s internal management was chaotic and the supply chain and store operations were inefficient, leading to a decline in consumer experience.
4.Brand aging: The brand image and products of Huiwei Chicken have not been updated for many years, making it difficult to attract young consumers.
3. Hot discussion among netizens
The news of the closure of Huiwei Chicken sparked widespread discussion on social media. Here are some comments from netizens:
| platform | Popular comments | Number of likes |
|---|---|---|
| "I used to eat it often when I was in school, but I didn't expect it to close down like this..." | 12,000 | |
| Douyin | "The management is so bad. Last time I went to the store, I had to wait for half an hour and no food was served." | 8000 |
| Zhihu | “If traditional fast food does not innovate, it will be eliminated sooner or later.” | 5000 |
4. Industry Enlightenment
The collapse of Huiwei Chicken has sounded the alarm for the fast food industry. In the fierce market competition, brands need to continuously optimize management, control costs, and focus on innovation and consumer experience in order to remain invincible.
In addition, the fast food brands that have gone bankrupt in recent years are not isolated cases. The following are some of the fast food brands that have closed down in the past three years:
| brand | Closing time | Reason |
|---|---|---|
| Real Kung Fu | 2021 | Family fighting |
| Da Niang Dumplings | 2022 | Poor management |
| Aftertaste Chicken | 2023 | multiple factors |
5. Conclusion
The collapse of Huiwei Chicken is sad, but it also reflects the cruel reality of survival of the fittest in the fast food industry. For consumers, they may only be able to "recollect" the taste of the past in their memory.
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